Website Optimization

Do you need Website Optimization?

You spent a lot of time, money, and effort creating the website for your business. Nevertheless, your website isn’t yielding the results you want. Traffic is low, conversions are poor, and leads are scarce.

Website optimization is an ongoing, data-driven process of enhancing a site’s speed, performance, and content to increase search engine optimization (SEO), user experience (UX), and conversion rates. It involves technical adjustments, improving mobile-friendliness, and refining content to meet user intent, aimed at maximizing ROI and engagement.

LeadsDesign is specialized in Website Optimization. Our services delivers long-term results: raising your brand to the top, engaging with your audience, and generating leads.

The Optimization Process

Projects start with an Audit. You will get a solid plan to fix the issues and a strategy to take advantage of opportunities.

Retainers are available to get ongoing support, and quality control.

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1. Discovery

Projects start with an Audit to discover issues and opportunities.

2. Strategy

A plan of action is created, priorities are set, and tasks are assigned.

3. Implementation

Get ongoing support and quality control to get things done.

4. Results

See the results. With time and effort, success is inevitable.

WHAT TO EXPECT

Quality improvements have a durable impact

  • Higher search rankings through improved content.
  • More qualified visitors through improved relevance.
  • Higher engagement through better user experience.
  • Higher conversion rates through clear messaging.
  • More leads through more compelling calls-to-action.
More Leads

Website AUDIT

All projects start with an comprehensive Audit; Pro or Pro XL, depending on the size of your website.

PRO

€1490

for websites up to 200 pages

  • Website Analysis
  • Keyword Research
  • Target Audience
  • Rank Tracking – 10 Keywords
  • Competitor Analysis
  • Technical SEO
  • On-Page SEO – 5 Pages

duration 30 days

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PRO XL

€2490

for websites up to 2500 pages

  • Website Analysis
  • Keyword Research
  • Target Audience
  • Rank Tracking – 20 Keywords
  • Competitor Analysis
  • Technical SEO
  • On-Page SEO – 10 Pages

duration 45 days

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Website AUDIT DETAILS

Website Analysis

We collect, measure, and evaluate data to determine a website’s performance, user experience (UX), and SEO, with the goal of increasing traffic, conversions, and functionality.

Keyword Research

We find and analyze the actual words and phrases that people type into search engines like Google when they want to find information, products, or services.

Target Audience

We define your target audience, a specific group most likely to be interested in your product, or service. This is the way to boost engagement and conversions.

Rank Tracking

We track, manage and analyze keywords and website rankings through comprehensive ranking data aggregated from major search engines.

Competitor Analysis

We research competing websites to understand their keyword strategy, and content quality. By reverse-engineering their success, we can improve your own search rankings, content strategy, and visibility.

Technical SEO

We ensure that search engines can crawl, index, and understand your website, including improving site speed, mobile-friendliness, and site architecture to increase organic visibility.

On-Page SEO

We optimize individual web pages to rank higher in search engines and improve user experience. It involves controlling elements directly on your site, such as keywords, headers, title tags, and content quality.

WEBSITE AUDIT DELIVERABLES:
  • Benchmark Reports
  • SEO Issues Report
  • Strategy: an actionable plan to improve your website
  • Content Guidelines

“Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like insignificant improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.”

A Note directly from Google

Retainers

Retainers are available to get ongoing monitoring, rank tracking, competitor tracking, support, and quality control.

ESSENTIALS

€290

per 3 months

We keep an eye on your website’s health

  • Monitoring
  • Rank Tracking – 5 kw
  • Competitor Tracking
  • Technical SEO

PRO

€590

per 3 months

We are proactive in improving your website

  • Pro Monitoring
  • Rank Tracking – 10 kw
  • Competitor Tracking
  • Technical SEO
  • On-Page SEO
  • 1 SEO Article
  • Pro Support
  • Quality Control

PREMIUM

€1190

per 3 months

We put in more time and effort to get results faster

  • Pro Monitoring
  • Rank Tracking – 20 kw
  • Competitor Tracking
  • Technical SEO
  • On-Page SEO
  • 3 SEO Articles
  • Pro Support
  • Quality Control
Team Work
TEAM WORK

Retainers

In our Pro and Premium Plans we are proactive in getting your website to the next level, fixing technical issues, implementing the Strategy and dedicating time to ongoing tasks:

  • On-Page SEO
  • SEO Articles
  • Conversion Optimization
  • Lead Generation

Has your website reached it’s full potential, then you can downgrade to the Essential Plan which is focused on monitoring; keeping an eye on the overall health and main rankings of your website.

Ongoing Pro Support

We work with your team to get things done.

  • We assist your web developer or webmaster with fixing technical issues.
  • We assist your writer or content manager with improving website content.
  • We do quality control and monitor the overall progress.
  • We assist you with making the right content marketing decisions.
Questions

Frequently Asked Questions

Any true SEO agency will only use best practices (white-hat techniques) to achieve long-lasting success. The Google Search Essentials should be followed to achieve the best results.

It takes four to six months to start showing results. Though technical fixes can sometimes show movement in weeks. Ongoing improvements are needed to make your positioning stronger and to keep your rankings. Make an informed decision when selecting an agency, and remember that success requires long-term strategies.

A reputable consultant or agency cannot guarantee a #1 ranking on Google, and anyone who does is likely using unsafe “black-hat” techniques or providing misleading information. Google warns against this, as algorithms are constantly changing and unpredictable. Success is earned through strategy, not promised.

Buying backlinks is a high-risk strategy that violates Google’s spam policies and can lead to severe search penalties, including removal from search results. While it may offer temporary, quick ranking improvements, it often harms long-term authority and reputation. Organic, earned link building is recommended for sustainable results. Focus on creating high quality content, content worth linking to.

Marketing Insights

More about Website Optimization

Useful information for business owners and marketing managers.

Start Today

Request your Website Audit today and take your website to it’s full potential.

Request your Audit